Is Your Social Media Branding Working?

Originally Posted: September 18, 2012

This week's blog is courtesy of Deborah Richmond

Is Your Social Media Branding Working?

 

Is your online marketing working?  How can you tell?  Do people know you exist? Can they find you online?

Here's how you can find out if your social marketing is working. It's really simple.

1. Google yourself.

When you do, does the first page show any links that lead to you?  If it does, you're doing a good job of online branding. If it doesn't, you've got more work to do.  How can you make sure you come up on page 1 on Google when you Google your name? 

2. Get more content out there.  Do any or all of the following:

Post more on Twitter.

Blog more.

Connect your blog to Facebook. 

Update your LinkedIn profile.

Create a podcast.

Make some YouTube videos.

When I Google my name or the name of my business, you will find a listing for my website. You also see listings for my podcast, my blog posts, my Facebook page, my LinkedIn profile, and my YouTube videos. 

How did this happen? I create content all the time. Every week I'm putting something out there. Google has noticed.  If someone is looking for my business on the internet, they are going to find it right away.

This type of branding works, whether you own a business or are working to have your individual name be seen more often in your industry. Get your content to show up when someone Googles your name or the name of your business.  Plain and simple.

________________________________________

Deborah Richmond, owner of TekkBuzz Marketing, a social media and lead generation company.  She consults and speaks professionally about the use of social media and strategies to magnetically attract new business. Deborah is the author of the ebook, "Pump Up Your Profits with Social Media." She can be also be found on iTunes where she hosts a podcast called "The Tekkbuzz Social Marketing Podcast". 

Click here for Deborah’s website.

Agent Advice Pt 3

AGENT ADVICE

by David Petro

www.BroadwayBreakThru.com

Part 3 of 3

What Should I Expect Once I Get An Agent:

1. Agents work for you but you must work for yourself first. The work load is 30% agent and 70% yours. Your agent will help steer your career but you must drive.

2. Keep your agent updated with headshots, resumes, contact information, current performances and classes your attending.

3. It is essential your agent know when you are out of town or unavailable to attend auditions. Time is a luxury not afforded the entertainment industry. Wasting the little your agent has is your first step out the door.

4. After auditions ask for feedback. This will show your agent you are interested in improving, booking work and allow your agent to invest your development.

5. Keep lines of communication open, comfortable while avoiding desperate, unnecessary ploys for attention.

AGENT ADVICE Pt 2

AGENT ADVICE

by David Petro

www.BroadwayBreakThru.com

Part 2 of 3

How Do I Get An Agent:

1. You must do your research. Use the Internet, talk to friends in the industry, ask mentors and the actors unions. Be sure your desired agent works in your choose profession. The best talent agents typically specialize in a particular area. For example, a theatrical agent will work with film and TV actors, while commercial agents focus on casting for commercials.

2. Always ask an agent if they are SAG franchised before dealing with them. A legitimate talent agent is always considered "SAG Franchised”, meaning they are licensed and registered with the main actor’s union, The Screen Actors Guild. If they are not listed with SAG, you’re wasting your time.

3. If an agent asks for money up front, RUN! If an agent asks for money for headshots, make up, hair sessions, to set up a screen test or for a cup of coffee..RUN! Legitimate agents receive a 10% commission off the jobs they book you and they NEVER charge you upfront fees. This is the legal set-up. 10% always goes to the agent. Never more, never less. An agent works for you and does not get paid until after you get paid.

4. Referrals are the best way to get an agent. Ask Casting Directors, friends, peers and all industry contacts to make a connection. The demand for an agent is extremely high. As they say, "It's All Who You Know!".

5. Send your resume and photo, video clips and upcoming performance invitations to a short-listed of selected agents.

6. Be sure to meet with interested, prospective agents. Consider your agent a new partner in the most important business of all, YOU. You must feel comfortable and confident with completely open lines of communication.

7. Prepare yourself for rejection – talent agents receive hundreds of resumes. Persevere and keep sending your resume – who knows – you just might be the next big thing!

8. Lastly Broadway Break Thru Summer Intensives are taught by the highest level of Entertainment Industry professional, including Talent Agents in local and national markets.  BBT is the perfect opportunity to meet and learn from the top agents.

Agent Advice

AGENT ADVICE

by David Petro

www.BroadwayBreakThru.com

Part 1 of 3

I receive multiple facebook messages, tweats and emails daily asking, "Can you help me get an agent?". I began to realize that most people are asking because they do not understand the world of agents. Do I need an agent, how do I get one and what should I expect once I have been signed? I thought it would be helpful to explain the process and clarify the relationship between agent and client.
 
Do I Need An Agent?
 
1. If you live in California, and/or want to work in the film and television industry, it is imperative to have an agent.

2. If you live in a major city, New York, Chicago, Toronto, London, Sydney it is incredibly helpful to work with an agent. 

3. If you are just starting out in the business getting an agent should not your first priority. Start training in your field and building your resume with local artistic productions. An impressive resume is the first step in attracting an reputable agent. 

4. Becoming an Actors Equity member is the first step for Musical Theater chorus members and dancers. Obtaining an agent should be third after booking a gig.